Choosing an effective web resource is one of the important and most complicated steps in building e-commerce sites. Indeed, designing a website from A to Z is a rather long process and it requires crucial investments. Thus, e-commerce entrepreneurs opt for CMS or Content Management System. But then again, it is difficult to decide which tool to use, as there are more and more site builders on the market. So how do you choose? Follow the leader.
The Three criteria to take into account when choosing a CMS
The main advantage of using a content management system is that it hardly requires the use of HTML code anymore. To compare them, you can base yourself on the following three points: cost, hosting and features.
Should you go for an open-source or paid CMS?
Indeed, some CMS has a free license and those for which it is necessary to make a subscription to be able to use it. Those who have a free license are also called "open source" software because they are published in free software. For the latter, there is a community to improve functionality. On the other hand, those who have a paid license, get professional support to help you.
In addition to the price, the real difference between these two types of CMS, therefore, lies in the resolution of the problems. For paid CMS, you will have a dedicated team at your disposal to assist you if necessary. While for free CMS, you have to look for the solutions yourself in forums and other internet pages.
Hosted or self-hosted CMS?
If you choose a CMS with hosting, you will have a complete solution to run your web page such as servers, software and website hosting. The latter is therefore very easy to use. Just go to the platform, register and start developing your site. On the other hand, with self-hosted or self-hosted CMS, you have to take care of everything from the domain name and hosting, right down to modifying the code and adding templates.
Some examples of CMS you should know
Below is the list of some of the most popular CMS platforms. As an ecommerce startup, you can choose the one that best meets your needs.
For self-hosted platforms, there are:
- Magento: this free CMS is the most used digital commerce platform in the world. This is because it offers a high level of flexibility for "B2C", "B2B" and hybrid solutions. In addition, it makes it easy to control the development of your online store. It has many settings and extensions and is very scalable. If you have a small or medium business, this CMS is for you.
- WooCommerce: Known as the plugin for WordPress, WooCommerce is an easy to install open source CMS. It has almost all the functionalities necessary for the creation of sites: basic analysis, open source, individual approach ...
- PrestaShop: the particularity of this free CMS is its ease of use. In addition, it allows you to manage your e-commerce store in real time. Note that this platform currently has nearly 300 useful features, including online store management, referencing, delivery and checkouts.
- For self-hosted platforms, there are:
- Shopify: This platform is well regarded for its advanced e-commerce and marketing features including email delivery templates, direct supplies, and customer categories.
- BigCommerce: This CMS is characterized by its unique functionality regarding integration with major payment gateways such as Apple Pay, PayPal and Stripe, as well as multiple marketing tools for marketplace sales such as Amazon, Facebook and eBay.
- Wix: The real advantage of this CMS is the ability to install the application from the App Market. In addition, numerous features and design patterns allow Wix users to create a personalized online store and modify its elements in the blink of an eye.
- Anyway, now you all know CMS and website building. All you have to do is choose the website builder software that suits your business, your budget and your need to grow your e-commerce site.