That's it, you've decided to create your e-commerce site, but you don't know from where to start. Before, you jump headlong into your web project, know that developing an e-commerce site has many potential pitfalls. To better prepare you, we have selected the common mistakes to avoid when launching your e-commerce site.
1. The poor presentation of your products
Even if you are selling a very profitable product and are sure it will "sell itself" you need to take care of the presentation. When someone visits your site, customers will not be able to take the product and try it out. Thus, they will then base their decisions on two main factors: descriptions and images of the products you are selling. For this reason, both of these must be top-notch if you want your e-commerce to be successful.
Ideally, you should put some professional-looking images and detailed descriptions to highlight the features of the product. These will give your customers a clear idea of everything they need to know to purchase from your online store.
2. The lack of referencing of a site and advertising
Search engine optimization is a necessary evil for the long-term growth of your site. Unless you hire a web agency to continually work on your site's search engine rankings, you will need to generate significant traffic through paid ads. Although it takes time and money, it is the best solution if you want to increase your awareness quickly.
To do this, take the time to build backlinks to your website. You should also regularly post relevant and informative content, and dot your e-commerce site with keywords for better ranking. While the results won't be instantaneous, SEO will be valuable in the long run.
3. Ignore mobile shoppers
Currently, potential buyers typically browse sales sites on mobile devices. For this reason, if you don't optimize your website for mobile users, you will miss out on the majority of your traffic.
So you need to create a responsive site. So, be sure to choose an e-commerce platform that allows you to build a responsive and engaging site on both mobile devices and computers.
4. Poor navigation on the site
It is rare for a customer to purchase your product the first time they visit your site. Indeed, just like customers in a physical marketplace, potential buyers like to explore and compare before making a purchase. However, if your e-commerce site has some navigation problems, there will be a certain degree of friction for your visitors, and friction is the enemy of sales.
When building your website, therefore, be sure to pay special attention to navigation. Provide a convenient menu, especially for pages that include your most relevant sections. Also, remember to insert buttons and links to facilitate navigation.
5. Lack of customer service
Good customer service should never be overlooked, even if you don't need to deal with your customers in person. You always have to be responsive. You must respond to your customers' requests, comments, and concerns. Whatever the situation, be sure to keep your tone warm and helpful.
After creating your sales site, you must also set up a system to process refunds in your digital strategy. While it is difficult to give back your hard-earned money, it is always more interesting to have a positive response from a client than to receive a negative review. Indeed, negative word-of-mouth marketing damages your reputation.