Have you recently created an online store and want to optimize the conversion rate of your merchant site? We offer you 5 simple ideas to put in place for the success of your e-commerce site.
1. Insert crisp and clear images
When a customer comes to your e-commerce store, the first thing they notice is the product images. So, the quality of the images of the products you sell can make or break the reputation of your online store. If you want your site to experience sustainable growth, you need to use high-quality product images.
For example, you can show the purpose of the product or the product in use. Indeed, customers have never seen the product in real life. So they want to examine the items before they buy them. All in all, compelling images can increase sales for your online store.
2. Optimize the product description for research
For customers to know what you are selling, you must provide clear, detailed information about the items. The content of your product description should be geared towards human readers, not crawler typescripts.
Make sure all of your products have meaningful descriptions and precise details. If needed, you can hire a professional writer. They will be able to create engaging and unique content for you for the products you sell.
3. Use many payment systems
When you create an e-commerce site, you must find efficient and, above all, inexpensive means of payment. It is advisable to offer several types of payments to retain your customers. You can use, for example, payment by credit card, net banking, or bank transfer. In addition, it is important to integrate PayPal payment into your e-commerce site, as it has become a standard in internet payment.
4. Adopt a precise returns policy
Consumers like to be reassured when they go to make a purchase online. This is because no one would want to be stuck with items that do not fit their order or that are damaged on arrival. To do this, you must determine precisely on your site that customers have the right to return items purchased on your e-commerce site within a specified period. After this time, you can establish your own set of rules for returns and exchanges. However, avoid being too strict, as this may discourage customers.
5. Improve the speed of your website
It's rare that a buyer who is viewing your product page for the first time will go straight to the purchase. In general, the customer would like to browse and explore different products. So a slow-loading website can frustrate users and they can leave your site without buying anything. So you should strive to maintain a fast loading speed. Note that there are many tools online that can help you improve the speed of your sales site.
If you've come to the end of this article, you probably have an e-commerce project. Do not hesitate to contact us if you need to boost your e-commerce site. We offer tailor-made solutions according to your needs.